Emma Kwon

STUDIO NOTES

BUILD

Rebuilding EmmaKwon.com with AI

I didn't design this site once and ship it. I designed it maybe thirty times, in small pieces, over weeks — a hero that felt too tall, a header that drifted too far right, a background that looked like a pinwheel instead of an atmosphere.

The process that worked was small, specific corrections. Not 'make it better' — that never works. 'The video feels like a giant poster, restore the version where it breathes.' 'The gold hover feels cheap, use the pink from the hair.' Precise notes, one change at a time.

The AI is fast. It is not tasteful on its own. Taste is still the part I have to bring — I just get to see it rendered in minutes instead of days.

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