Emma Kwon

STUDIO NOTES

BUILD

Making (and Remaking) the Favicon

I asked for a monogram. Then a star. Then a full aurora gradient circle. Then I looked at it next to the header and it felt loud, so I stripped it back to a plain navy E.

Then I missed the circle. The final version keeps the circular badge and the aurora gradient, just with the E sized up slightly so it holds its own inside the badge.

Small things get to be iterated on exactly like big things. Nobody sees the four versions that didn't make it — they just see the tab.

brandingiterationfavicon